Financial habits studied as a discipline, not a self-help exercise
Draxinom runs structured online seminars that treat personal finance as a subject with depth — one where behaviour, context, and decision patterns matter as much as the numbers themselves. We have been doing this since 2019, reaching learners across every province and territory.
6+
Years of continuous seminar delivery across Canada
14
Distinct seminar formats covering different financial habit clusters
38
Cities and regions represented by active participants
4.2k
Individuals who completed at least one full seminar programme
Why the gap between knowing and doing persists
Most people understand the mechanics of saving or budgeting in the abstract. Where things fall apart is at the level of daily decision-making — the grocery store impulse, the subscription that never gets cancelled, the salary increase that vanishes before month-end. Draxinom focuses on that gap. Our seminars examine the specific conditions under which habits form, break, and reform — because general advice rarely survives contact with a real Tuesday afternoon.
Each session draws on behavioural economics, case analysis, and peer exchange. Participants bring their own situations into the room, and the structured discussion format lets insights land in context rather than in the abstract.
People behind the seminars
Draxinom does not work with motivational speakers or generalist coaches. The facilitators who design and deliver each seminar come from backgrounds in behavioural research, financial counselling, and adult education. They have worked with households navigating debt, with small business owners restructuring their cash flow, and with young professionals who earn well but save nothing. The sessions reflect that breadth.
Curriculum decisions happen collaboratively. When a topic consistently surfaces in participant questions — say, the psychology of subscription creep or the mechanics of building an emergency buffer on irregular income — it gets developed into a dedicated seminar segment. The programme evolves because the facilitators stay close to what participants actually struggle with.
Oisín Rafferty
Lead Curriculum Designer
Vesna Korhonen
Behavioural Finance Facilitator
Darya Pleskach
Participant Experience Lead
Callum Fenelon
Research and Case Analysis
How a seminar actually works
Each Draxinom seminar follows a four-part structure designed to move participants from identifying a problem to building a repeatable response to it. The format has stayed consistent because it produces useful outcomes — not because it is easy to run.
Situational framing
The session opens with a specific scenario — a real-world financial decision point drawn from participant submissions or recent research. Everyone enters the same context before analysis begins.
Pattern identification
Facilitated discussion surfaces the habitual responses people bring to that scenario — spending triggers, avoidance behaviour, anchoring to past decisions. No judgment, just observation.
Mechanism analysis
The facilitator introduces the underlying behavioural or structural explanation — why these patterns persist even when people know better. This is where theory earns its place in the room.
Practical application
Participants leave with a concrete adjustment to try — small in scope, specific in context, and possible to evaluate within two weeks. Nothing vague, no homework that requires motivation to start.